Liverpool has announced that they had struck a huge new kit deal with Nike to replace New Balance from the 2020-21 season, underlining the Premier League club’s growing strength on and off the pitch.
The U.S Sportswear giant will supply playing, training and travel wear for Liverpool’s men’s, women’s and academy teams and the coaching and Liverpool FC Foundation staff from June 1.
Disclosing this on Tuesday, January 7, 2020, the Club did not give a figure for the “multi-year partnership” but the Athletic reported in October 2019 that it would earn Liverpool up to £70 million ($92 million, 82.2 million euros) a year.
It was made possible after the European champions and runaway Premier League leaders won a Court battle with New Balance in October.
“Our iconic kit is a key part of our history and identity,” said Liverpool Managing Director and Chief Commercial Officer, Billy Hogan.
“We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.”
Bert Hoyt, vice-President and General Manager of Nike Europe, Middle East and Africa, said: “Liverpool Football Club has such a proud heritage and strong identity.
“The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fanbase and strong legacy of success, they have a very bright future ahead.”